I'm a guy that loves a good story. To me, what makes a good story, especially an engaging one, is believable characters. If you craft a character that an audience can empathize with, one that they feel they could easily have a conversation with about that character's personal history, their beliefs and where those came from, if your character can be seen as a person, then you have created someone truly worth following on the journey you have in mind.
Its details like the one above that I adore in writing. How far one needs to go for even a small piece of a larger puzzle to be well executed. There are plenty of great examples of these things. Some video games like Mass Effect or DOOM have the luxury to include a sort of "database" with its world's history or description of its technology, where a film needs to find a way to fit some of that information inside the script.
The most important thing I like to see in storytelling, is people creating exactly what they envision. The vision may morph and shift and change, but what it most important is that the vision is their own. Making that vision happen is always an amazing accomplishment.
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